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Zuri

Skincare packaging built to be read in a bathroom, not a boardroom.

The Zuri range photographed together against a pale ground
Client
Zuri
Sector
Skincare
Territory
India
Disciplines
Brand IdentityPackaging DesignProduct BrandingSocial Media Design

The brief

Natural skincare has a shelf full of look-alikes — cream stock, thin serif, a leaf. The brief was warmth without the cliché, and a label system that stays legible at the size a bottle actually is.

A wide-set wordmark, a single cream ground carried across the range, and a label grid that keeps ingredients and instructions readable while the name does the work from across the room.

Scope

  • Brand positioning & tone of voice
  • Logotype and signature
  • Packaging and label system
  • Product art direction
  • Launch campaign
  • Social media system
Campaign portrait carrying the Zuri wordmark and brand line
Zuri — 01
Flat artwork for the Zuri label system across four products
Zuri — 02
The Zuri wordmark set on a cream ground under palm shadow
Zuri — 03
Campaign post setting out who the range is formulated for
Zuri — 04
The Zuri logotype and signature lockup on a cream ground
Zuri — 05
Typographic post carrying a note from the brand to its customers
Zuri — 06

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