Skip to content
Badhouse LLPBadhouse LLP

/Process

03

Strategy before design. Always.

Seven stages take a brand from a first conversation to a launch it can stand behind. Nothing here is decoration — every stage exists because skipping it shows up later.

Because great branding starts with listening.

The seven stages

  1. 01

    Discovery Call

    We understand

    Because great branding starts with listening.

    • Your business
    • Your vision
    • Your competitors
    • Your audience
    • Your goals

  2. 02

    Research

    We study

    Strategy before design. Always.

    • Industry
    • Market
    • Competitors
    • Customer psychology
    • Visual trends

  3. 03

    Brand Strategy

    We define

    This becomes the foundation of your brand.

    • Brand positioning
    • Brand personality
    • Mission
    • Vision
    • Core values
    • Target audience
    • Tone of voice

  4. 04

    Brand Identity

    We create

    Everything works together. Nothing is random.

    • Logo
    • Colour palette
    • Typography / icons
    • Visual language
    • Graphic elements
    • Brand pattern

  5. 05

    Applications

    Your brand comes alive through

    Consistency builds trust.

    • Packaging
    • Stationery
    • Merchandise
    • Social media
    • Website & signage
    • Uniforms
    • Marketing material

  6. 06

    Brand Guidelines

    We deliver a complete brand book

    Your brand stays consistent everywhere.

    • Logo usage
    • Colours & fonts
    • Spacing
    • Do's & don'ts
    • Visual system

  7. 07

    Launch

    Now your brand is ready for the world

    We help you land it, not just ship it.

    • Launch strategy
    • Campaigns
    • Content
    • Creative support

/Onboarding

12 steps

How a project actually runs

From the first meeting to final files, every project moves through the same sequence — so you always know what happens next.

  1. 01Initial meeting
  2. 02Requirement discussion
  3. 03Quotation approval
  4. 04Advance payment
  5. 05Creative brief
  6. 06Research & strategy
  7. 07Concept development
  8. 08Presentation
  9. 09Feedback
  10. 10Revisions
  11. 11Final approval
  12. 12Final files delivery

Then it’s yours — every approved file, handed over.

/What we need from you

04

Before we begin, we’ll ask a few questions

The better the answers, the sharper the brand.

  • About your business

    • What does your company do?
    • Why did you start it?
    • What problem do you solve?
    • What makes you different?

  • About your audience

    • Who is your customer?
    • Age group?
    • Location?
    • Income level?
    • Lifestyle?

  • About your competition

    • Who are your competitors?
    • Which brands do you admire?
    • Which brands do you dislike?

  • About your vision

    • Where do you see your business in 5 years?
    • What emotions should people feel about your brand?
    • Premium? Luxury? Affordable? Youthful? Minimal? Bold?

/FAQ

05

Frequently asked questions

  • Because branding increases trust, perceived value, and customer recall. People buy brands — not just products.

    Branding is an investment, not an expense.

  • Yes. But a logo without strategy is just a symbol. A brand creates the meaning behind that symbol.

  • Depending on the scope, 2–8 weeks.

    Quality takes time.

  • Absolutely. Once the project is completed, all final approved files belong to you.

  • Yes. We offer ongoing creative support, social media, campaigns, photography, videography, and brand consulting.