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Meshtoh

A fashion platform that had to work in two cities and one feed.

Client: Meshtoh
Sector: Fashion Platform
Territory: India · London
Disciplines: Brand IdentityGraphic ElementsSignage, Stationery & MerchandiseSocial Media Design

The brief

A programme that moves between countries collects a new audience at every stop, and the brand is the only thing that travels with it. The brief was a system that stays recognisable on a tote, a notebook, a polo and a story frame.

One monogram, one signature teal, and a repeat pattern that turns the campaign line into a surface. Everything else is photography from the road.

Scope

Brand identity system
Monogram and pattern language
Merchandise and apparel design
Printed stationery
Campaign design
Social media system

Meshtoh — 01

Campaign frame of a participant holding branded collateral on a London street — Meshtoh — 02

Branded transit campaign panel for the London programme — Meshtoh — 03

Branded notebook carried through a retail space — Meshtoh — 04

Branded tee photographed from behind at a workspace — Meshtoh — 05

Detail of the campaign print on the back of a branded polo — Meshtoh — 06

Repeat pattern sheet built from the campaign lockup — Meshtoh — 07

Illustrated campaign artwork of a branded London bus — Meshtoh — 08

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