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Studio 11 Kalina

A salon franchise given a voice for its own neighbourhood.

Campaign post pairing the salon lockup with the booking line
Client
Studio 11 Kalina
Sector
Salon & Grooming
Territory
Santacruz, Mumbai
Disciplines
Campaign DesignCreative DirectionSocial Media DesignPhotography

The brief

A franchise arrives with a locked identity and a local problem: nobody within walking distance knows the branch exists. The work sat inside the existing brand rules and built the campaign layer they did not cover.

Service-led campaign frames, a single recurring headline, and a booking lockup that appears on every post — so the branch and its number stay attached to each other everywhere they run.

Scope

  • Local campaign platform
  • Service campaign design
  • Branch and booking lockup
  • Art direction
  • Social media system
  • Print and in-salon collateral
Salon campaign frame carrying the service list and campaign headline
Studio 11 Kalina — 01
Campaign post listing the salon styling services
Studio 11 Kalina — 02
Detail campaign frame of finished hair on a dark ground
Studio 11 Kalina — 03
Branch campaign post with the booking number
Studio 11 Kalina — 04
The Studio 11 Kalina branch lockup on a white ground
Studio 11 Kalina — 05

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